Monday, August 31, 2015

Woman completes solar-powered bike ride across US

Last week 34-year-old Marissa Muller completed a solo, cross country bicycle ride in 80 days. Her custom bike was powered in part by solar energy, and the impetus for her trip was to show Americans the possibilities of solar power. NewsHour’s Saskia de Melker has the story.

8 Conversion Mistakes Your Site’s Making and How to Fix Them

How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut. But if you’re completely honest with yourself, can you really say there’s no room for improvement? That you’ve made zero mistakes in optimizing your site for the highest possible conversions? […]

The post 8 Conversion Mistakes Your Site’s Making and How to Fix Them appeared first on The Daily Egg.

When Good Shoppers Stray

Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions.

Protected: New Feature: Email List Segmentation [Phase 1]

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The post Protected: New Feature: Email List Segmentation [Phase 1] appeared first on VerticalResponse Blog.

[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts

Join Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing for four Google Analytics features that are typically underutilized by PPC Account Managers.

Read more at PPCHero.com

Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name

Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines. The post Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Four Important SEO Trends for 2015

Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. Read the full article at MarketingProfs

Daily Search Forum Recap: August 31, 2015

Here is a recap of what happened in the search forums today...

Track And Learn From Your Competitor's Content

It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. […]

Post from: Search Engine People SEO Blog

Track And Learn From Your Competitor's Content

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Written by Adrienne Erin, Design Roast

The post Track And Learn From Your Competitor's Content appeared first on Search Engine People Blog.

Sunday, August 30, 2015

Ask your questions here for the optimization Ask Me Anything

Do you have a question about conversion or experience optimization?

This week, for the first time ever, WiderFunnel’s entire optimization team will answer your questions on this ‘Ask Me Anything’ (AMA) thread. You have access to the most experienced conversion optimization and A/B testing team on the planet.

So, what do you want to know? Add your comment at the bottom of this post, to ask us anything about:

  • conversion optimization
  • experience optimization
  • landing page design
  • lead generation optimization
  • e-commerce optimization
  • affiliate revenue optimization
  • marketing principles
  • value proposition
  • branding
  • design for conversion
  • A/B testing
  • copywriting
  • mobile optimization

You can ask anything related to optimizing customer touchpoints, really.

We’ll post our answers and respond to your comments on Sept 4, 2015. So, add your questions below and get first in line to have your questions answered.

Here are the optimization experts who are monitoring the comments now:

Chris Goward - CEO

Alhan Keser - Director of optimization strategy

Claire Vignon - Senior converzion optimization strategist

Jules Skopp - Conversion optimization experience designer

Monica Hinch - VP of business development

Michael St Laurent - Conversion strategist

Nick So - Conversion strategist

Olivia Williams - Conversion manager

Tony Ta - Lead developer

So, ask away! Add your questions below.