Dante Godfrey: April 2015

Thursday, April 30, 2015

Daily Search Forum Recap: April 30, 2015

Here is a recap of what happened in the search forums today...

Four Reasons Video Marketing on Instagram Is So Much Better Than on Vine

Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down. Read the full article at MarketingProfs

Beer, Tequila and the World’s Easiest A/B Testing Tool: Drunk Review of VWO

When was the last time you conducted a usability test (what?) and the reviewer began this way: I have a lot of tequila in my hand, which is pretty cool. A good two years back, Will Dayble, UI and UX expert, told the world “Great UI isn’t there.” A user should feel no friction, and be able to use the website as if there is no boundary between them and the website. More importantly, Will realized that this was easier said than done. So, he suggested a way out — design websites like they were meant for drunk users. Drunk User is a Lot Like The Average User Inebriated people are distracted, emotional and childish. Also, they really, really don’t care what your site is supposed to do. If they don’t understand your site, they leave. The bottom-line? If even a drunk user can comfortably use your website, the average user is going to find...

The post Beer, Tequila and the World’s Easiest A/B Testing Tool: Drunk Review of VWO appeared first on VWO Blog.

Why I Left Freelance Life for Agency Life

For the last four years, I worked as a freelancer. I wore many hats. On any given day, I could be setting up a Google Analytics account, writing code for a website, designing a mockup or layout in Photoshop, meeting with a client to discuss a new or existing project, or all of the above. …

The post Why I Left Freelance Life for Agency Life appeared first on Seer Interactive.

The Rise of the Live-Demo Homepage

The days of the long-form homepage are over! Or they might be anyway… In the past few days I’ve noticed a trend being adopted, or at least being tested, by several different sites. Specifically, the format involves encouraging visitors to try their software immediately, on the homepage, without the need to create a demo account. [...]

The post The Rise of the Live-Demo Homepage appeared first on The Daily Egg.

5 Common Digital Marketing Mistakes That Cost You Money

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why we've created this infographic to help you identify 5 digital marketing mistakes you could be […]

Post from: Search Engine People SEO Blog

5 Common Digital Marketing Mistakes That Cost You Money

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Written by Kari Pritchard,

The post 5 Common Digital Marketing Mistakes That Cost You Money appeared first on Search Engine People Blog.