Perspective is everything. And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy. Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and [...]
The post Introducing our New Blog Contributors appeared first on WiderFunnel Marketing Conversion Optimization.
Travis Buck
It isn’t often I see a retail email hit my inbox that isn’t trying to get you to buy something. Especially this time of year with all the holiday sales and promotions flooding the inbox. However, occasionally something shows up that surprises me. This email from Blu Dot doesn’t feature a product, special promotion or discount of any sort. Instead it’s a simple message that says “Thank You”. In fact, there’s no call-to-action at all. It’s a personal message that’s sentimental and reminds you there are human beings behind the emails you receive.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
With common data breaches, security is top of mind. Here are the 25 most common passwords, plus helpful dos and don'ts for creating stronger, more secure passwords
The post Good Password = Good Idea appeared first on VerticalResponse Blog.
Last week, Listrak’s Ross Kramer shared with Internet Retailer that many top retailers were ignoring Thanksgiving and jumping right into holiday promotions. Likewise, today, on one of the top three shopping days of the year, Listrak’sMegan Ouellet and I are seeing top retailers skipping right over Black Friday to begin promoting Cyber Monday.
Here are a few examples:
Are you seeing the same? Do you think this is a smart move or a missed opportunity?
Black Friday is finally here, and I’ll be watching my inbox all day and posting my favorite emails - ones that really stand out.
The first one is from Le Creuset. It’s animated - the merchandise changes from red to green and really puts me in the holiday spirit!
It’s a subtle change but it makes a big impact!
Since 2 days there's clear movement for sites previously hit by Penguin 1 and Penguin 2. What's Going On A significant number of sites came back from nowhere to rank on page 2-4 for their head keywords. These head terms are all very competitive keywords. The affected sites had excessive keyword anchor text pointing at [...]
Post from: Search Engine People SEO Blog
Penguin Improvement Update Ongoing
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Written by Wisam Abdulaziz,
The post Penguin Improvement Update Ongoing appeared first on Search Engine People Blog.
Conversions are all about psychology. There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the re-affirming and pressuring psychological factors that will make the difference between a sale or a bounce. Unfortunately, most sites overlook [...]
The post 2 Psychological Conversion Triggers You Should Be Using To Increase Your Revenue appeared first on The Daily Egg.
So you're trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you're getting a brain cramp when it comes to letting the ink [...]
Post from: Search Engine People SEO Blog
8 Books On Writing Every Marketer Should Read
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Written by Kari Pritchard,
The post 8 Books On Writing Every Marketer Should Read appeared first on Search Engine People Blog.
If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. They thought you will bring them more conversions and revenue. They thought they will fix [...]
Post from: Search Engine People SEO Blog
Usability vs. Conversion Optimization
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Written by Lyena Solomon, Personal Blog
The post Usability vs. Conversion Optimization appeared first on Search Engine People Blog.
There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what’s sometimes missing from the conversation is why we do all this. It’s so our marketing is relevant to the people [...]
The post The Missing Link to Conversions: Relevance & How to Attain It appeared first on The Daily Egg.
