Sunday, December 6, 2015
How to Best Use Instagram This Holiday Season [Infographic]
Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them. Read the full article at MarketingProfs
Friday, December 4, 2015
10 Design Principles That Will Increase Your Email Newsletter Conversions
Seven years ago, Seth Godin introduced a groundbreaking, yet startlingly obvious concept called “permission marketing.” “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere is this concept more apparent than in email marketing. As a marketer, you make an offer [...]
The post 10 Design Principles That Will Increase Your Email Newsletter Conversions appeared first on The Daily Egg.
#SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's Roundup
Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites. Read the full article at MarketingProfs
Three Good Reasons to Stop Saying Welcome
by Laurel Morse. As Manager of Copywriting and Content Strategy for our Professional Services department, I've created, received, and reviewed many (many) welcome emails throughout my career, for brands in and out of the eComm realm. I’ve formed some pretty strong opinions by melding my personal take-aways with the research that other email industry leaders have conducted, and I’ll share my recommendations with you throughout this series. Without further ado...
I'm going to say the one thing you probably wouldn't expect from a post about welcome emails, but I promise I have my reasons: for the love of all things good in this world, please stop using the word "welcome" in your welcome campaigns*. I know that sounds like crazy advice from an delusional email nerd who spends way too much time in her inbox, so let me explain my reasoning:
Reason #1: because it's clich̩. If for no other reason than that, choose verbiage that your subscriber hasn't already seen from a huge number of other brands. Be different Рuse your brand's voice to speak to your subscribers in a way they deserve, and don't just fall back to the obvious and expected.
Reason #2: because it doesn’t make sense. You’re not actually welcoming them anywhere. The subscriber was just on your website a moment ago and is still on some kind of computer, using their inbox. They haven't physically entered into your email or your storefront, so you're not actually welcoming them to anything real. Say something more meaningful, like "Pleased to meet you" or "We're so happy you subscribed" (in whatever phrasing best suits your brand).
Reason #3: because it’s not worth the real estate. It’s fluff. Your home page doesn't say "welcome" when someone lands on it because everyone understands that website real estate is far too important for that. Email is a very profitable marketing medium, so don’t treat your welcome campaign’s prime real estate any differently than your website’s. The subject line, preheader, and hero area are the 1st content areas a new subscriber is going to see when they open your email, so use this space to say something valuable, interesting, different, and compelling.
Whatever you end up choosing, I recommend keeping it short and sweet to bait the user into opening and clicking-through to your site. With your subject line, you only have about 40 characters to work with, so make them count. Advertise the incentive they signed up for or include catchier copy to make sure you get the open. And remember to use carefully crafted preheader text to supplement the subject line in inboxes and capture the user’s interest.
*I do have one caveat. If your welcome series is greeting users who signed up to use your service – like an app or something else truly interactive – then saying “welcome” makes more sense. It’s still not the most creative phrasing – and it definitely still is cliché – but you’re speaking to a user who will interact with your brand in a more tangible way, so you can more easily make it work.
I'm going to say the one thing you probably wouldn't expect from a post about welcome emails, but I promise I have my reasons: for the love of all things good in this world, please stop using the word "welcome" in your welcome campaigns*. I know that sounds like crazy advice from an delusional email nerd who spends way too much time in her inbox, so let me explain my reasoning:
Reason #1: because it's clich̩. If for no other reason than that, choose verbiage that your subscriber hasn't already seen from a huge number of other brands. Be different Рuse your brand's voice to speak to your subscribers in a way they deserve, and don't just fall back to the obvious and expected.
Reason #2: because it doesn’t make sense. You’re not actually welcoming them anywhere. The subscriber was just on your website a moment ago and is still on some kind of computer, using their inbox. They haven't physically entered into your email or your storefront, so you're not actually welcoming them to anything real. Say something more meaningful, like "Pleased to meet you" or "We're so happy you subscribed" (in whatever phrasing best suits your brand).
Reason #3: because it’s not worth the real estate. It’s fluff. Your home page doesn't say "welcome" when someone lands on it because everyone understands that website real estate is far too important for that. Email is a very profitable marketing medium, so don’t treat your welcome campaign’s prime real estate any differently than your website’s. The subject line, preheader, and hero area are the 1st content areas a new subscriber is going to see when they open your email, so use this space to say something valuable, interesting, different, and compelling.
Whatever you end up choosing, I recommend keeping it short and sweet to bait the user into opening and clicking-through to your site. With your subject line, you only have about 40 characters to work with, so make them count. Advertise the incentive they signed up for or include catchier copy to make sure you get the open. And remember to use carefully crafted preheader text to supplement the subject line in inboxes and capture the user’s interest.
*I do have one caveat. If your welcome series is greeting users who signed up to use your service – like an app or something else truly interactive – then saying “welcome” makes more sense. It’s still not the most creative phrasing – and it definitely still is cliché – but you’re speaking to a user who will interact with your brand in a more tangible way, so you can more easily make it work.
What do you think? Do you agree? We'd love to hear your opinon on this subject.
If you want to learn more on this topic, check out my blog "Give Your Welcome Series a Makeover" and "Would You Date Your Welcome Series?"
If you want to learn more on this topic, check out my blog "Give Your Welcome Series a Makeover" and "Would You Date Your Welcome Series?"
Make a Responsive Email Template Work for Your Business [VIDEO]
How do you create a professional-looking email in minutes? Choose any one of our responsive email templates based on purpose or theme. Customize the template by using the simple drag & drop email editor to match your branding. And voilà! Seriously, it’s that easy. Watch this 2-minute video and see for yourself.
If you’d like to check out the email editor for yourself, sign up for a free account today!
© 2015, Vertical Response Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
The post Make a Responsive Email Template Work for Your Business [VIDEO] appeared first on Vertical Response Blog.
When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns. Read on to find out more!
Read more at PPCHero.com
Read more at PPCHero.com
SearchCap: Google Local CTR, Yahoo Jumbo Ads & Local One Box
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Local CTR, Yahoo Jumbo Ads & Local One Box appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
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